8 Wishes
Give invaluable gifts — make lasting relationships
8 Wishes is a utility web application designed to provide a stress-free solution for choosing and buying gifts for loved ones. The app aims to solve the problem of finding unique and thoughtful gift ideas in a busy lifestyle.
Imagine the scenario when you have been excited to come up with a unique gift idea for your friends or family but it would usually slip your mind when the time comes. "8 Wishes" will help our users to come up with unique ideas for every occasion by allowing the users to capture great finds on the go and store the best ideas sorted in separate friend lists, as well as get reminders of all upcoming events.
platform
Progressive Web App (PWA)
Team Size
3 Designers,
4 Developers
my role
Lead UX/UI Designer,
Graphic Designer
tools used
Figma, Photoshop, Illustrator
Key Tasks
User Flow, Wireframes, UI Components, Branding
My major Responsibilities
- Planned the initial research and studied the competitors
- Conducted user interviews and analyzed data
- Collaborated with the team to articulate the product vision and design decisions
- Worked on the main user flows, user stories and created the wireframes
- Set the objectives and conducted remote user testing of the initial prototype
- Defined branding strategy and visual style
- Designed logotype, created a colour palette, helped to select the typography, designed icons and created a set of illustrations for the onboarding
- Designed UI components and worked on the style guide
- Prepared the hi-fidelity mockups for the design handoff to the developers
We conducted a series of interviews to discover how and where people usually look for gifts, what is the process of choosing and buying and how this process is making them feel.
We found out that quite often the search for the perfect gift involves some amount of stress, moreover if this is a last-minute purchase, which is the situation that all of the respondents faced at least once in their lives. We also found out most people face problems finding a gift that matches their friends' or families' interests.
Finding a perfect gift for a friend may be a challenging endeavour, furthermore, the challenge multiplies with the fact that our social circle includes family, colleagues and loved ones and each person has their own list of special events.
We used all this as an opportunity to offer a product that meets people's needs. A product that is not only practical but also brings people's hearts closer.
- Bad memory
- Busy lifestyle
- Trivial gift ideas bought at the last moment
We have analyzed other similar products, in terms of features, there are some similarities, however, we offered additional features such as capturing a photo and tagging a location.
Main Features
- Capturing favourite ideas on the go with the help of the camera and image recognition technology
- Saving the ideas with the option of adding any necessary annotations
- Separate friends lists
- Gift shops page for idea inspiration
- Calendar
- Notifications
Mockups | Onboarding flow
Mockups | Adding idea manually
Mockups | Adding idea with the image recognition technology
Mockups | Adding new list
The idea for our logo came from the gift box and the "8" digit, which represents the number of members in our team and (magically?) turns to an "infinity" symbol when rotated. Combined together we get a gift box with a bow, that at the same time symbolizes endless gift ideas inside.
The color scheme I've chosen for the 8 Wishes app includes a muted violet as the primary color, a bright green-blue as the secondary color, and a playful strawberry pink as the accent color. Violet represents imagination and creativity. The green-blue shade promotes relaxation and harmony, while the pink adds excitement and passion, making the gift search process enjoyable and fun.
The first one is Raleway, which is a display face that's well-suited for headers and subheaders. Its clean lines and modern feel make it a great choice for emphasizing important information. The second typeface we chose is Oxygen, which is a more neutral and humanist font. Its readability and simplicity make it an ideal option for body text and interaction elements throughout the app.
